Apple teases ‘Get ready to be wowed’ at September 9 event

Apple’s big September 9 event is almost here. And the company has just shared a fresh tease in an unlikely place to boost excitement ahead of its new product announcements.
Apple Vision Pro app includes new teaser for September 9 event
If you weren’t already hyped up for this week’s “Awe dropping” Apple event, the company wants to ramp your expectations even higher.
In a fresh update inside the iPhone’s companion app for Apple Vision Pro, the company has published a new event teaser.
Alongside info on how to stream the event, it teases: “Get ready to be wowed.”

The Apple Vision Pro app is automatically installed on iPhones when the device owner also has a Vision Pro tied to their Apple ID.
But even if you don’t own a Vision Pro, you can download the app manually from the App Store.
Expectations for the September 9 event include:
- the iPhone 17 lineup
- Apple Watch Ultra 3
- AirPods Pro 3
- Apple Watch Series 11
- Apple Watch SE 3
There are also a handful of wildcard products that might surprise us, such as AirTag 2. An earlier than expected launch for the new M5 iPad Pro is also starting to look very possible.