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The race to become America’s first trillion-dollar company is likely to be settled sooner rather than later, with Apple in pole position to finally cross the 13-digit threshold. Recently valued at $950 billion, the iPhone maker is within touching distance, and might well attain trillionaire status when it announces its second-quarter...

I know what you’re thinking: Innovation has slowed in Cupertino. I agreed until I heard this news. For years we’ve lamented that some of Apple’s biggest big ideas haven’t been big at all. Perhaps the most sterling example is the MacBook Pro’s Touch Bar, which I exclusively use for the purpose...

We already know a lot about Apple AAPL +0.45%’s new iPhone plans and there’s a lot to like, especially their reduced prices. But there’s always a ‘but’, and now insider information has revealed a nasty surprise which has the potential to derail Apple’s biggest ever iPhone… ‘Great Secret Features’ and ‘Nasty...

Apple kickstarted its annual WWDC event today with a keynote led by CEO Tim Cook, where he introduced all the latest updates for iOS 12 and the new macOS. The keynote this year comes off of a quieter season for Apple. The company just had a press event back in...

Apple is taking active steps to block Facebook's data collection practices. The Safari-maker said Monday that it will give users the ability to stop Facebook, Google and other platforms from tracking them across the web through "like" and "share" buttons. The announcement is Apple's most significant counter yet to Facebook's data collection...

Apple revealed a new operating system for the Mac on Monday. It features a dark mode that sets text and images against black backgrounds. The MacOS update follows major update announcements for iPhone and iPad software, and for the Apple TV. Apple reveals new Mac software Apple reveals new Mac operating system 19...

Apple is on the verge of becoming the first American company to be worth $1 trillion. Apple is now worth about $945 billion. Shares are up more than 13% this year, far better than the overall market. For Apple to hit a $1 trillion market valuation, the stock would need to...

Apple co-founder Steve Wozniak famously said the iPhone X would be the first model of the device he would not get on day one. In December, Apple CEO Tim Cook sent "The Woz" — as he is often called — an iPhone X. "The worst thing about it is the combination power...

Apple might lower the prices of its crop of new iPhones, if the latest research note from well-known Apple analyst Ming-Chi Kuo (now at a new gig at TF International Securities) is to be believed, via MacRumors. According to Kuo, those prices will be somewhat cheaper than the last wave of...

I am struggling to understand how Apple Inc.’s purported plan to dramatically expand its digital-advertising business makes sense for a company that has successfully differentiated itself by selling products and services, rather than information about its customers. A sad face emoticon is seen on an iPhone in this photo illustration on...