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Apple Fitness+ is set to undergo a reorganization to incentivize growth, according to today’s Power On from Bloomberg’s Mark Gurman. Since the launch of Apple Fitness+ in 2020, the service hasn’t changed much. It is one of Apple’s few subscriptions that has not changed price, with it still being $9.99/mo or $79.99/year. In terms of new features, Apple Fitness+ has...

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: iPhone 18 Pro color rumors, iOS 27, iPhone Air 2 camera upgrade, M5 Macs, and more. Here are this week’s Apple rumors. iPhone 18 Pro colors Colors are one of...

Bloomberg is reporting new details on the partnership between Apple and Google to have Gemini power the revamped Siri next year. Here are the details. 1.2 trillion paramenters for $1 billion A few days ago, Bloomberg’s Mark Gurman reported that Google had won the AI bake-off against Anthropic to become Apple’s AI provider for the revamped, AI-powered...

The wait is over. Our annual best new iPhone pro-model pictures roundup has concluded. After combing through the thousands of iPhone 17 Pro images submitted by the 9to5Mac community across a variety of social platforms, here were the standouts and arguably best we’ve seen yet. Cameras were a big focus for this year’s iPhone 17 Pro models. The...

Apple has released new APIs and sandbox tools to help developers comply with the new requirements for apps available in Texas. Here are the details. A bit of context Following the release the first developer beta for iOS 26.2 and iPadOS 26.2, Apple has published a new article on the Apple Developer site with details on...

Update: Apple has also published the full security update release notes for macOS Tahoe 26.1, tvOS 26.1, visionOS 26.1, and watchOS 26.1. Apple has published the full release notes for the security updates included in iOS 26.1 and iPadOS 26.1. If you were looking for a reason to update, here are about 50 of them. Security...

In the latest Power On newsletter, Bloomberg’s Mark Gurman outlined that Apple retail employees are being asked to prepare for an overnight refresh on the evening of November 11th, signaling potential store changes on November 12th – though they might be minor ones. Leading into October, many expected M5 to debut in...

In a post on X today, Apple CEO Tim Cook announced that Apple will make a donation to help with relief efforts following the devastation caused by Hurricane Melissa. Here’s what he said. Helping with relief efforts on the ground Apple has a long record of contributing to humanitarian causes, especially in...

Apple just announced its earnings report for fiscal Q4 2025, ended September. The company generated $102.47 billion in revenue, up 8% from the same quarter last year, and slightly above the expected revenue of $102.24 billion. Here’s the full breakdown. AAPL Q4 2025 earnings Apple reported $1.85 earnings per share for Q4 2025, and...

Apple is planning a major display upgrade for three future products, according to a new report. The same report also points to another upgrade coming specifically to the iPad mini. OLED screens for more Macs and iPads Mark Gurman at Bloomberg reports that Apple is testing future versions of the MacBook Air, iPad...