blog & news
John Ternus could borrow from Microsoft’s playbook to reinvigorate Apple
Microsoft recently announced something rather interesting – a voluntary employee buyout. In short, if your age and tenure at the company add up to 70 or greater, you’re able to voluntarily leave the company, retire early, and receive a (likely) hefty payout.
It’s a less hostile form of layoffs, and while I...
Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes
Apple today announced Apple Business, a new all-in-one platform that includes key services companies need to effortlessly manage devices, reach more customers, equip team members with essential apps and tools, and get support from experts to run and grow efficiently and securely. Apple Business features built-in mobile device management, helping...
iPhone 18 Pro Max camera thicker, iPhone Ultra dummy unit compared to iPad mini
Apple’s upcoming iPhone 18 Pro Max is expected to be thicker than the iPhone 17 Pro Max due to increased depth around the camera plateau. YouTuber Vadir Yuryev behind the Max Tech channel shared numbers based on iPhone 18 Pro Max dummy units. Yuryev also compares an iPhone Ultra dummy unit to...
Apple accelerates environmental progress with highest‑ever recycled material in its products
Apple today announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.1 The achievement, along with other key progress milestones Apple shared today, is the result of innovation by teams across Apple and deep collaboration with its global supply chain. As...
Johny Srouji named Apple’s Chief Hardware Officer
CUPERTINO, CALIFORNIA Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer. Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization.
“Johny is...
Tim Cook stepping down this year, John Ternus confirmed as next Apple CEO
Apple CEO Tim Cook is stepping down, and John Ternus is taking over. The CEO transition has quietly been underway for some time now. Starting today, the transition is happening publicly and will be complete this fall.
Tim Cook will become Apple Executive Chairman as John Ternus becomes Chief Executive Officer
Apple...
The demand for local AI could shape a new business model for Apple
To put it simply: Apple Silicon is impressively optimized for running local AI models. And the data is clear: people care about this. Mac Studios are widely sold out, and Mac minis are impossible to find. There’s a variety of reasons for this – like OpenClaw and other computer-use agents. But there’s also a group of...
MacBook Neo sells out for April as demand for Apple’s $599 laptop outpaces supply
Apple has sold through its MacBook Neo inventory for April. The earliest deliveries for new MacBook Neo orders from Apple now quote delivery dates in May.
MacBook Neo’s launch has resembled a flagship iPhone launch more than a typical Mac release. After more than a month since its release, customers continue...
Apple will launch 15+ new products later this year, here’s what’s coming
Apple has already had a busy year with new product launches, but a lot more is coming. Here’s every new Apple product rumored for later this year.
iPhone 18 family, including the first foldable model
Apple’s flagship iPhone 18 lineup will go ultra-premium this fall, dropping the base model iPhone 18 that’s...
Apple’s huge MacBook Pro overhaul is coming soon, here’s what we know
Apple just released a MacBook Pro update last month, but there’s more coming soon. Apple is expected to debut one of its biggest MacBook Pro updates ever later this year. Here’s everything we know so far.
New MacBook Pro features
OLED display
The new MacBook Pro will switch from mini-LED to OLED display technology. This will mark...